Media sponsorship
American Idol is often noted for advertising its sponsors during the show's runtime. Being the number one rated show in the United States, it costs around $705,000 for a 30-second commercial.[23]
Coca-Cola is a major sponsor in the U.S., and all the judges, hosts, and contestants are seen consuming beverages out of cups bearing the Coca-Cola logo, while contestants and host Ryan Seacrest gathering for a Keeping it Real segment between songs in the Coca-Cola Red Room, the show's equivalent to the traditional green room. (During rebroadcast on ITV in the UK, the Coca-Cola logo is obscured in the shots.) In seasons 1 through 4, after every Wednesday results show, the remaining contestants and host meet in the Coca-Cola Red Room to discuss next week's theme; the footage of this meeting is shown at the start of the following Tuesday's performance show.
Text voting is made possible by AT&T Mobility, formerly Cingular Wireless. It was provided by AT&T Wireless Services before Cingular acquired that company.
Kellogg and Pop-Tarts are also two major sponsors, especially of the cast tour that follows the end of every season[24].
Products from the Ford Motor Company also receive prominent product placement; contestants appear in Ford commercials on the results shows, and the final two of Seasons 4, 5 and 6 each won free Mustangs. Previous contestants Kelly Clarkson and Taylor Hicks have also been tapped to do commercials for Ford. Also, in the top 24's studio, in the red room there is a glass table with a Ford tire inside of it. The camera routinely captures the logo
Contestants will occasionally don Old Navy clothing during performances,[24] and celebrity stylist Steven Cojocaru appeared in two previous seasons to assist contestants with picking out wardrobe pieces from Old Navy. Clairol hair care products also sponsors the show, with contestants usually getting Clairol-guided hair makeovers after the first two or three episodes during the round of 12.[24]
The show's marketing reach is not limited to the hours of broadcast. Edy's Icecream is tapping into the buzz with a campaign to have people vote for their favorite 'Idol' inspired Ice Cream. [25]
Controversy
- Main article: American Idol controversy
- Fans and critics alike were stunned at Melinda Doolittle's departure. Simon Cowell admitted that the sixth season's crown should have rightfully gone to Melinda.[26] Executive producer Nigel Lythgoe responded, noting that "[Idol producers] were so engrossed with the mentors and didn't really focus on the Melinda Doolittles of the show". Lythgoe also produces So You Think You Can Dance, and has noted that the dance program gives background information about its contestants, while American Idol will focus more on its big name celebrity mentors, such as Tony Bennett, Gwen Stefani, and Jennifer Lopez.[27]
- American Idol has come under fire for maintaining what some claim to be total control of the careers of the winners of the contest. Former co-host Brian Dunkleman referred to the show as "owning" the winning contestants, noting that winners sign contracts to only record with companies owned by the show's producers and to allow related agencies to manage their careers.
- Former contestant Corey Clark told reporters in April 2005 that he and Idol judge Paula Abdul had a "secret affair" prompting an investigation by external counsel hired by Fox, FremantleMedia and 19 Entertainment. The 600-hour investigation spanning three months cleared Abdul of all charges levied by Clark.[28]
- During season three, controversy arose at the poor showing during the semi-finals of three highly praised African American contestants, Jennifer Hudson, LaToya London and Fantasia Barrino - collectively known during that season as the 'Three Divas'. After the surprise elimination of Hudson, Sir Elton John, who was a guest judge for that season criticized the vote as 'incredibly racist' in a press conference.[29] The elimination of both Hudson and London relatively early in the competition has been pointed out as a classic demonstration of vote splitting in the American idol vote.[30] Barrino would eventually go on to win the competition.
- Since the 2004 season, American Idol producers have battled online community services such as the websites DialIdol.com, Worldsentiment.com, and VotefortheWorst.com. DialIdol predicts which contestants may be voted off or are in danger of being voted off based on the percentage of times an automatic dialer encounters a busy signal for each contestant; Worldsentiment uses very large samplings and algorithms to predict the outcome of the vote-off; and VotefortheWorst exhorts viewers to vote for what the site deems to be the worst contestant, rather than the best. Some in the media have implied that Las Vegas odds makers exert behind-the-scenes influence in protecting the services.[31][32]
- A series of provocative photos surfaced on the Internet of Season 6 Top 24 Contestant Antonella Barba.[33]
- According to the Howard 100 News LaKisha Jones's departure (Season 6) was not because of America's vote, but rather a predetermined outcome. Their source claims that travel arrangements for LaKisha to return home were made prior to the start of the May 8, 2007 performance show, well before the phone lines were opened. The source also claims that a significant sized crew was sent to Flint, Michigan for reaction shots, however crews were not sent to the remaining contestants' home towns.[34]